The Old Fashioned
The Old Fashioned is a classic cocktail that should really adorn every cocktail menu.
Not content with a whole heap of history behind it, arguably more than any other classic, a competently made Old Fashioned is a reliable rubberstamp of quality for customers. If a bar can make an excellent Old Fashioned, chances are that the other drinks on the venue’s list can be deftly delivered too.
No other drink captures that moment, when the short arm strikes six (or indeed five if you’ve had a really horrible day) more magnificently. Staggeringly simple yet deceptively difficult to master, the Martini is unashamedly brazen in its booziness, transparent in both appearance and intention; clean-lined yet complex, a v-shaped salute to the tribulations, trudge and tyranny of modern life – and rightly considered as the king of the classic cocktails.
Giving You the Goods
In case you didn’t know it by now; we’re kind of into spirits. Sipping them, mixing them, reading about them, writing about them, talking about them and, well you get the picture
We'd love to help you sell more of them...
Jesse Estes is one of the world’s leading tequila experts. As well as a London-based bartender and author he is a brand ambassador for Tequila Ocho that has spent years learning about the spirit. Here he gives us his take on the fabled story of the Margarita, a drink that’s drenched in mystery.
This storytelling goes hand in hand with a classic cocktail, and while there isn’t always time to regale the customers with tall tales, every now and then, a bit of historical context can make a drink more compelling when introduced for the first time.
How to Create a Classic
There are no hard and fast rules to what makes a classic cocktail, unfortunately. You could argue that to earn ‘classic’ status, a cocktail needs to be on menus for a significant amount of time. But then, if you create an overnight success and it evaporates a year later, it can never earn the all-important mantel of ‘classic’. True classics have been around for decades, and so chances are, you may not live long enough to enjoy your own success.
It’s been just over a month since we lost Douglas Ankrah; a man described as a 'pioneer' who was generous with time and friendship. Incredibly, it’s been nearly twenty years since he opened the beloved and much-missed LAB Bar (London Academy of Bartenders) in Soho, but its legendary legacy – and his – lives on.
The rise and rise of agave spirits, and the basic understanding most people have around Mexican food, makes the match of spirit and cuisine an easy win at the bar.
London Cocktail Club
Last year, JJ Goodman celebrated a decade of shaking up the UK bar scene courtesy of his lively and legendary “London Cocktail Concept”