Vodka June 2023

Party Flavours

While flavoured gin fatigue seems to have crept in, flavoured vodka has been quietly gaining momentum. In the off-trade flavoured vodka accounted for 8% of the volume sales in the vodka category (over last 12 months) compared to just 4% in 2019*

In the on-trade vodka is booming (driven by cocktail demand) but flavours are in volume growth by 37% year on year and a whopping 75% vs the 3 year average*

If you haven’t updated your range, now is the time. Tropical flavours in spritz serves, blended drinks and simple highballs are an absolute money maker

DISTILLED has plenty of choice, so get stuck in and shift gin deficits into vodka growth

*Source: CGA by NIQ data up to 31/12/2022, WSTA Market Data Report April 2023

 

                       

 

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Rum with a Twist

Rum has been a maritime staple for many a moon, with daily naval rum rations starting in 1731 and only really drawing to an official close on Black Tot Day, July 31st, 1970. Of course, sailors weren’t exactly sipping on Diplomatico on the rocks back in the day; quality was known to be pretty sketchy at the best of times, necessitating mixing into grog and precursors to what we now know as flavoured rum

These days rums aren’t flavoured or spiced as a need to disguise dire distillates, in fact consumers cannot seem to get enough of the category, with flavoured and spiced growing to half of all off-trade rum sales and moving in the same direction in the on-trade

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