Vodka June 2023

Party Flavours

Journal

While flavoured gin fatigue seems to have crept in, flavoured vodka has been quietly gaining momentum.

While flavoured gin fatigue seems to have crept in, flavoured vodka has been quietly gaining momentum. In the off-trade flavoured vodka accounted for 8% of the volume sales in the vodka category (over last 12 months) compared to just 4% in 2019*

In the on-trade vodka is booming (driven by cocktail demand) but flavours are in volume growth by 37% year on year and a whopping 75% vs the 3 year average*

If you haven’t updated your range, now is the time. Tropical flavours in spritz serves, blended drinks and simple highballs are an absolute money maker

DISTILLED has plenty of choice, so get stuck in and shift gin deficits into vodka growth

*Source: CGA by NIQ data up to 31/12/2022, WSTA Market Data Report April 2023

 

                       

 

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