World Spirits from CMBC
We’re Distilled. We’ve been selling spirits to the UK On-Trade for the last 25 years. We’re the specialist spirits division of CMBC With us you get the best of both worlds – an expert team that’s as passionate and knowledgeable about the spirits category as you are, along with the scale and convenience of a big organisation that can meet all of your drinks needs in a single drop.
Jesse Estes is one of the world’s leading tequila experts. As well as a London-based bartender and author he is a brand ambassador for Tequila Ocho that has spent years learning about the spirit. Here he gives us his take on the fabled story of the Margarita, a drink that’s drenched in mystery.
This storytelling goes hand in hand with a classic cocktail, and while there isn’t always time to regale the customers with tall tales, every now and then, a bit of historical context can make a drink more compelling when introduced for the first time.
How to Create a Classic
There are no hard and fast rules to what makes a classic cocktail, unfortunately. You could argue that to earn ‘classic’ status, a cocktail needs to be on menus for a significant amount of time. But then, if you create an overnight success and it evaporates a year later, it can never earn the all-important mantel of ‘classic’. True classics have been around for decades, and so chances are, you may not live long enough to enjoy your own success.
It’s been just over a month since we lost Douglas Ankrah; a man described as a 'pioneer' who was generous with time and friendship. Incredibly, it’s been nearly twenty years since he opened the beloved and much-missed LAB Bar (London Academy of Bartenders) in Soho, but its legendary legacy – and his – lives on.