Whiskey May 2023

WORLD WHISKEY DAY – May 20th

Journal

Imported whiskies are growing in volume and value, and more outlets are choosing to stock them - make sure you have a couple up your sleeve that work as a strong upsell or a familiar favourite

Imported whiskies are growing in volume and value, and more outlets are choosing to stock them*

Be it the bold spiced backbone of rye, the soft vanilla notes of wheat or the sweet, rich warmth of corn, world whiskies play with a broader palate than Scotland’s trusty malts, meaning that making your range might just hold wider appeal with a few air miles under its belt. Whether it’s the astonishingly overlooked cask-strength beauty that is Nikka Whisky From The Barrel, or the underrated value gem that is the 100% rye Canadian Club, we’ve a few spicy numbers to get the ball rolling on this one…

 

*CGA OPMS data to W/E 31/12/22, 12 weeks vs year average

 

   

 

 

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