Cocktails
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…and be merry
Not everyone reading this will be trying to present customers with complex cuisine, but with a focus on some simple standards you start to learn that most food can be enhanced with the appearance of some spirits. Here are a few very basic flavour suggestions that can cover popular fare from the kitchen, particularly at a time of year when food sales are crucial
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The Daiquiri
Essentially a rum sour. The Navy had a big role to play in the Daiquiri, they were mixing lime with sugar spirits as early as the era of Sir Francis Drake in a bid to fight scurvy
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The Old Fashioned
The Old Fashioned is a classic cocktail that should really adorn every cocktail menu.
Not content with a whole heap of history behind it, arguably more than any other classic, a competently made Old Fashioned is a reliable rubberstamp of quality for customers. If a bar can make an excellent Old Fashioned, chances are that the other drinks on the venue’s list can be deftly delivered too. -
The Martini
No other drink captures that moment, when the short arm strikes six (or indeed five if you’ve had a really horrible day) more magnificently. Staggeringly simple yet deceptively difficult to master, the Martini is unashamedly brazen in its booziness, transparent in both appearance and intention; clean-lined yet complex, a v-shaped salute to the tribulations, trudge and tyranny of modern life – and rightly considered as the king of the classic cocktails.
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Giving You the Goods
In case you didn’t know it by now; we’re kind of into spirits. Sipping them, mixing them, reading about them, writing about them, talking about them and, well you get the picture
We'd love to help you sell more of them... -
How to Create a Classic
There are no hard and fast rules to what makes a classic cocktail, unfortunately. You could argue that to earn ‘classic’ status, a cocktail needs to be on menus for a significant amount of time. But then, if you create an overnight success and it evaporates a year later, it can never earn the all-important mantel of ‘classic’. True classics have been around for decades, and so chances are, you may not live long enough to enjoy your own success.
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Pre mixed Tail Cocktails
Starting in London 2010, Tails was born from a vision to make cocktails consistent, swift and accessible, with a mission to revolutionise the entire cocktail experience. We have dedicated many years to experimenting and innovating with premium spirits, liqueurs and the best cocktail ingredients.