We have focused on key spirits trends such as classic cocktails, what’s happening globally within spirits , as well as a shout out to all things great about British spirits. It won’t come as too much of a surprise to hear that we have used these trends to inspire many of this year’s new listings. We have also included those interesting spirits that have performed successfully in our Distilled quarterly supplements.

Moderation is a significant trend that is inspiring a lot of innovation and new product launches within the spirits category. Seedlip have paved the way with their sophisticated non-alcoholic distilled spirit and many have followed. Lower ABV spirits such as Ketel One Botanicals, new to our range this year, give consumers the opportunity to moderate their consumption with a long drink serve without removing all the alcohol. As a result of this moderation trend, the rise of the spritz serve (not just a pink G&T) continues to grow in popularity, with many new and interesting serves.

Sustainability and environmental responsibility are also high on consumers’ minds at the moment. We are proud to be working with Gorilla spirits who donate £1 from every bottle sold to the Gorilla Organisation charity, who work with communities at the forefront of gorilla conservation with innovative and award winning projects in Rwanda, Uganda, DR Congo. Their rich, Maraba coffee liqueur makes an amazing sipping liqueur or a great ingredient in an espresso martini. The Southeast Asian inspired, Tarsier Gin also supports wildlife with a 10% profit donation to the Philippine Tarsier Foundation in Southeast Asia.

But it’s not all about gin. We have recently listed a new Cachaca with Abelha Organic and a new Pisco with Barsol. Both of these are great accessible spirits for consumers looking to try something different. Oh course we have listed a few new and interesting rums. Dead Man’s

Spice, Pampero Especial, Bacardi Spice and Barti Ddu are now part of our expanding rum range – bring on the rise of rum!

So we hope you enjoy the read and of course, dabble in our new range this year!