About our Tequila
A go-to shot for some, the heart of a classic cocktail for many others. Tequila is about as unique as spirits come, spicy, fruity and peppery, all at once. It is a category that, for many, is in dire need of further investigation, and our carefully chosen selection provides an all too convenient first port of call for bars and restaurants looking to delve deeper into the rich tequila tapestry.
For years the word ‘tequila’ inspired thoughts of sticky floors, hangovers and pangs of regret. The salt/tequila/lime ritual was born of a necessity to mask cheap spirit, which is apt given what we had to work with for far too long. Thankfully the spirit has managed to – mostly – shake this identity off in favour of premium production and serves
Jesse Estes is one of the world’s leading tequila experts. As well as a London-based bartender and author he is a brand ambassador for Tequila Ocho that has spent years learning about the spirit. Here he gives us his take on the fabled story of the Margarita, a drink that’s drenched in mystery.
This storytelling goes hand in hand with a classic cocktail, and while there isn’t always time to regale the customers with tall tales, every now and then, a bit of historical context can make a drink more compelling when introduced for the first time.