In case you didn’t know it by now; we’re kind of into spirits. Sipping them, mixing them, reading about them, writing about them, talking about them and, well you get the picture. Spirits are a funny category in the drinks industry; there’s no other kind of drink that is so fiercely owned by bartenders. Not wine, not beer, not soft drinks. The fantastic thing is that this ownership is not individual – it’s communal… bartenders love to support one another in their learning, share cocktail recipes and taste new or rare spirits together

Distilled has grown from that culture of bartenders sharing and supporting each other. We are about more than this vaguely fancy website that you’re perusing right now. We are about helping you create your offer, showing you new things, or maybe just being there to support you as you fine tune something that’s already doing the trick. We’re constantly working on tools to make this happen

SOCIAL MEDIA & ONLINE

Collaborating with various spirits brand partners, we post videos and stories about whatever is going on. Cocktail making tutorials, sharing ideas on batch-serves, interesting spirits news or maybe just figuring out just what Stanley Tucci has against the Negroni (not that we mind watching him make them). Scroll down a little for a taste. Hell, give us a follow if this is your cup of tea (the Long Island kind, of course)

LISTING HELP, COCKTAIL SPECS & MENUS

Having an idea for a great cocktail list is a strong start. Not only can we help you take that first step, but we can help you pull it into a consistent spec sheet for your team to use, meaning that you serve the dream drink every time. We can work with you to balance your menu across various spirit bases, flavour profiles and glassware serves

We can also help cost it out serve by serve, maximising your sales, or make money more effectively from the sales that you have. We can support you at every step, right up to creating the physical menus with you that will ultimately end up on your bar top (or in handbags, if we really nail it)

IT’S WHO YOU KNOW

Listen, working with us is obviously going to be an absolute pleasure – we’re friendly, experienced, beautiful and very, very humble. We won’t be offended, however, if you’re more excited that we also work pretty closely with some potentially useful people. Spirits partners like Diageo, Bacardi Martini and Pernod Ricard invest millions in research on hot trends, training programmes and various kinds of industry support, all of which our team picks through to pass along in a more brand-neutral approach, based on what you tell us works for you. That’s not to say that we don’t have time for the smaller producers; we have partnerships with distillers like Salcombe Distilling Co. and Barti Rum, who are making some killer spirits that we’d love to get in front of you too

We also work with brands like Fever-Tree, Britvic, Finest Call and London Essence to make sure that every spirit you serve has the perfect partner in the glass to keep those customers coming back for more – all the while doing as much for your GP as possible

THE LAST WORD

Get in touch – we’d love to have a chat about how we can help you do more with your backbar. Slide into our DMs, email us at Distilled@carlsbergmarstons.co.uk or give us a call on 0845 072 7092