Limited Edition – Gin Brochure
We had so much positive feedback on our first limited edition range of American and Malt Whiskies, that here we are again selecting 12 gins, some you’ll know already, some you won’t, to add to your menus in the months to come.
Selecting 12 new gins to add to our existing range should be easy – we’re spoiled for choice right? Well, actually not so easy! With a wealth of well-established and new, emerging brands; local and international brands and a plethora of flavours to choose from, selecting just 12 was a pretty tough task. As you’ll see when you read through the supplement, there’s a real mix of gin styles and interesting flavours to try – some you may know and some that are completely new to the market.
For many customers entering your bar, the amazing choice in the gin category can be intimidating and cause them to default to a safe (and potentially less profitable) choice. Help your customers make informed choices and explore the category using standout menus with clear flavour cues and mouth-watering hero serves. We have included some eye-catching serves in this supplement and we can also help you with a wide range of menus and other support – just get in touch. We can also help you ensure you have exactly the right mixer to complement each gin. Whether your preference is Fever Tree, Fentimans, London Essence, Schweppes or Britvic – each has a perfect gin partner and a choice of mixer is just as important to some of your customers as a choice of gin.
Bar staff knowledge and recommendation is also key. Again, we’ve worked closely with Tom and Ben, the Thinking Drinkers, to share key nuggets and stories behind the brands so your teams can pass them onto your customers at the bar and help them explore this amazing spirit. However great your range there are 12 options here to add something different to suit your bar and your customers. They will be available until the end of June – but as with our limited-edition Whiskies, if enough of you tell us you love any one of them, they can join our extensive permanent range.