From the JournalView all
WORLD WHISKEY DAY – May 20th
Imported whiskies are growing in volume and value, and more outlets are choosing to stock them - make sure you have a couple up your sleeve that work as a strong upsell or a familiar favourite
Alt // Spritz
The last year has seen spritz serves hit the 7th most popular cocktail in the UK*, and growing only behind the flavoured Martini in popularity...
With gin, rum and tequila booming, it can be easy to overlook categories that can still be filled with potential that are a little less high profile. Whisky remains the second biggest spirits category in the off trade, only beaten by vodka, and is the only spirit to be on par with sales compared to three years ago*, meaning that there is a clear appetite