Crafted is Carlsberg UK’s extended portfolio of world, craft and speciality beers. The Crafted team have over 20 years’ experience developing On-Trade menus.

As far as the Crafted team are concerned, having a good drinks list in your business is a critical tool to help maximise sales. Not only will a good list help showcase your range to your customers, but more importantly if used correctly it will help with upselling, incremental purchases and promote your most profitable listings

Crafted’s one prevailing aim for every brand they work with is to create a drinks list that is every bit as unique as the venue it was created for. With the might of Carlsberg UK behind them, and the expertise under their roof, this is an easily achievable goal.