Myth, Misunderstanding & Mistreatment
Handcuffed to high times, horror, hallucination, hedonism and horrendous hangovers, absinthe’s tale is one of destruction and decadence, depravity and dandies, deviance, drunkenness and death and ritual deification.
While an authentic history isn’t the be all and end all for a brand, an olden-day story in a drinks pitch can swing an upsell – Cocchi delivers such heritage in spades.
La Dolce Vita
Italy the birthplace of both the ‘aperitivo’ and the ‘digestivo’, archetypal Italian elbow-bending occasions essential for those seeking the true “La Dolce Vita”.